We’re looking for a hands-on, visionary Head of Marketing who’s ready to lead and elevate the marketing function at a growing and forward-leaning company. If you thrive in fast-paced environments, love building brands, and enjoy combining data with creativity — this might be your next challenge.

About the role

As Head of Marketing, you’ll be responsible for developing and executing the overall marketing strategy, from brand and communication to digital performance and lead generation. You’ll work closely with the leadership team, sales, and product to strengthen the company's position in the market and drive sustainable growth.

This is both a strategic and operational role, where you’ll shape the brand, build a team (or manage agencies), and ensure marketing becomes a core growth engine for the business.

What you will be doing

• Own and lead the full marketing strategy and budget
• Build and strengthen the brand across channels (digital, PR, events, etc.)
• Drive lead generation through performance marketing and campaigns
• Develop content strategies for thought leadership and SEO
• Analyze performance, optimize campaigns, and report on marketing ROI
• Collaborate cross-functionally with sales, product, and leadership
• Manage external partners, agencies, and potentially grow an internal team
  

We believe you have

• 5+ years of experience in strategic marketing roles, ideally in B2B or digital-first companies
• Proven track record of successful campaigns, growth initiatives, or brand development
• Hands-on experience with tools like HubSpot, Google Analytics, LinkedIn Ads, etc.
• Strong communication skills and a sharp eye for storytelling and brand tone
• A good balance of analytical mindset and creative thinking
• Fluent in Swedish and English (both written and spoken)
• Leadership experience is a big plus, but not a requirement if you're ready to step up.
  

What we offer

• A central role with high influence and responsibility
• A collaborative and entrepreneurial culture
• Freedom to shape and scale the marketing function from the ground up
• Hybrid work model with flexibility and trust
• Wellness allowance and other benefits that support your well-being
  

Location

The company is based in Gothenburg city centre and offers a hybrid working setup. We typically meet at the office 2–3 days per week, but value results over face time.

ABOUT PINETREE

At Pinetree, we have a vision and mission to differentiate ourselves from the crowd and are Sweden's contenders in talent search and matching.

By working as an agency, the value to you as an employee is that we have an extensive network of partner companies that we continuously ensure high-quality standards.

This recruitment is direct employment and all applications, questions, administration, and Pinetree AB manages the recruitment process.